The white truffle ice cream "Byakuya" sold by OMER Co., Ltd.'s original high-end protein ice cream "Cellato" has been featured on Honwaka TV (Yomiuri TV), Hot Pepper Beauty, and the magazine GINZA.

▼Honwaka TV
Guinness World Record Ice Cream Cellato White Truffle Ice Cream "White Night"Guinness World Record Ice Cream Cellato White Truffle Ice Cream "White Night"Guinness World Record Ice Cream Cellato White Truffle Ice Cream "White Night"Guinness World Record Ice Cream Cellato White Truffle Ice Cream "White Night"
▼Hot Pepper Beauty
Featured in Hot Pepper Beauty Guinness World Record Ice Cream Cellato White Truffle Ice Cream "Byakuya"
▼GINZA Magazine
Featured in GINZA magazine and the Guinness World Record for ice cream Cellato White Truffle Ice Cream "Byakuya"

Cellato official website  
https://cellato.tokyo

Luxury white truffle ice cream "Byakuya" 880,000 yen (tax included)
https://cellato.tokyo/products/white01

~Officially certified price by Guinness World Records~
Most expensive ice cream
2023/4/25 Guinness World Records Official Certified Price: 873,400 yen (£5,469; €6,211; $6,696) Cellato Official Website Sales Price: 880,000 yen (tax included)

Guinness World Records Official Website

This premium gelato is made with a generous amount of the "mysterious white truffle" from Italy, which was purchased at the highest price ever (1 lot/2 million yen). White truffles are also known as "white diamonds." This rich and mellow gelato is based on two types of cheese and is luxuriously infused with the sensual and unique aroma of white truffles. It is paired with the traditional Japanese ingredient "sake lees." The subtle sweetness and gorgeous ginjo aroma give the white truffle aroma a complex flavor. To finish, it is luxuriously topped with white truffles and Parmesan cheese to resemble snow, and garnished with gold leaf. The white truffle oil served separately will give you an even more luxurious aroma.


For inquiries regarding interviews, please contact the Public Relations Department of OEMR Corporation.
info@daniels-ark.com

●Other domestic articles
===========================
CNN
https://www.cnn.co.jp/travel/35204195.html
JoongAng Ilbo
https://japanese.joins.com/JArticle/304799?servcode=A00&sectcode=A00
BIGLOBE
https://news.biglobe.ne.jp/trend/0428/nlb_230428_8014798003.html
IGNITE
https://ignite.jp/2023/05/540824/?utm_source=antenna
Dubai Broadcasting Station https://twitter.com/almashhadmedia/status/1654335110542688256?s=20
Foods Channel
https://www.foods-ch.com/news/prt_210381/
NetLab
https://nlab.itmedia.co.jp/nl/articles/2304/28/news132.html
Tabi Lab
https://tabi-labo.com/306605/wt-most-expensive-ice-cream

●Guinness official account
===========================
▼Article
https://www.guinnessworldrecords.com/news/2023/5/worlds-most-expensive-ice-cream-will-set-you-back-more-than-a-family-holiday-would
▼Tiktok https://www.tiktok.com/@guinnessworldrecords/video/7234487308605508891 ▼Instagram
https://www.instagram.com/p/CsY4XbbNfhd/
▼Twitter
https://twitter.com/GWR/status/1659140730047062016?cxt=HHwWgICz7YLtuYYuAAAA