The white truffle ice cream "Byakuya" from the luxury ice cream brand Cellato was featured on the TBS Hiruobi program broadcast on May 4, 2023.
TBS Hiruobi

Cellato is a high-end protein ice cream brand produced by OMER Co., Ltd., a group company of Daniel's Ark Co., Ltd.


Cellato official website
https://cellato.tokyo

Luxury white truffle ice cream "Byakuya" 880,000 yen (tax included)
https://cellato.tokyo/products/white01

~Official Guinness World Records Certification~
Most expensive ice cream
2023/4/25 Guinness World Records Official Certified Price: 873,400 yen (£5,469; €6,211; $6,696) Cellato Official Website Sales Price: 880,000 yen (tax included)
Guinness World Records Official Website



This premium gelato is made with a generous amount of the "mysterious white truffle" from Italy, which was purchased at the highest price ever (1 lot/2 million yen). White truffles are also known as "white diamonds." This rich and mellow gelato is based on two types of cheese and is luxuriously infused with the sensual and unique aroma of white truffles. It is paired with the traditional Japanese ingredient "sake lees." The subtle sweetness and gorgeous ginjo aroma give the white truffle aroma a complex flavor. To finish, it is luxuriously topped with white truffles and Parmesan cheese to resemble snow, and garnished with gold leaf. The white truffle oil served separately will give you an even more luxurious aroma.


For interview inquiries, please contact OEMR Co., Ltd. info@daniels-ark.com